Marketing Director

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Marketing Director Summary:

The Marketing Director will be responsible for the development and implementation of business and marketing plan for the Center. The individual in this position will also establish a strategic marketing plan to achieve the center's business growth objectives.

Marketing Director Responsibilities:

  • Admit assisted and independent residents and ensure all paperwork is complete per regulations/procedures
  • Provide excellent customer service and communication to facilitate seamless transition for residents
  • Provide clear, concise communication with internal team
  • Develop and implement comprehensive marketing plans and programs for the community’s long and short term goals
  • Assist referral sources and residents with services offered by the center
  • Represent the center when interacting with referral sources, business leaders, physicians, other facilities, the community and the media when marketing
  • Demonstrate excellent interpersonal and communication skills
  • Consult with other departments, as appropriate, to collaborate and facilitate marketing plans, and smooth transition
  • Demonstrate the ability to be flexible, organized and function under stressful conditions
  • Support and maintain a culture of positivity while maintaining privacy of residents

Required Qualifications:

  • Bachelor's Degree in Marketing or related field
  • Proficient in the use of Excel, Word and Outlook and ability to quickly learn Electronic Medical Record (Point Click Care) applications and CRM software
  • Excellent data management
  • Compliance with health care privacy laws

Preferred Qualifications:

  • Continued education in Sales or Marketing
  • Previous work in the senior living industry, preferably in assisted and independent living
  • Knowledge of Medicaid and Medicare guidelines

Pay and Benefits:

  • Full Time Position
  • Competitive Pay
  • Benefits Available

For inquiries please contact:
Hidden Lake Care Center

11400 Hidden Lake Dr. 

Kansas City, MO 64133


AAP/EEO Statement

Our facility provides equal employment opportunities. We are committed to complying with all state, federal, and local laws that prohibit discrimination in employment, including recruitment, hiring, placement, promotion, transfers, compensation, benefits, training, programs, reductions in workforce, termination, and recall. Our facility strives to provide equal opportunity for employment to all individuals who are properly qualified and able to perform the duties of their employment, without regard to employees’ legally-protected characteristics (“protected class”) including: age, sex, race, color, creed, religion, national origin, ancestry, citizenship, marital status, pregnancy, medical condition, physical or mental disability, sexual orientation, gender identity, sex stereotyping, or genetic information.